Inspired by the industrialist nostalgia of New York’s meatpacking district, the Sir Wallace Bruce Building blurs heritage and contemporary to create a truly authentic experience.
Our widely tracked and stacked logo type evokes a typewriting reminiscence, a style commonly associated with the early century era.
Typography curated and positioned for the building’s frontage, ensuring consistency with the logotype.
Our assets for the awareness campaign run through LinkedIn, Instagram and Facebook, both attracting a considerable number of leads within the 2 week lifespan.
Organic Instagram story content created for the Sir Wallace Bruce Building Instagram page, pinned in highlights for instant access to new-comers.
Luke Foster Group were contacted by local, national and international companies over the course of our 2 week social campaign. Amongst private SME, large organisations, and publicly listed companies, the project received significant interest in whole building take out offers.
