Adelaide’s new state-of-the-art medical centre.
Moncrieff House
Discipline
Use
Architect
Builder
Renderings
Location
Commercial
Medical
Proske Architects
BluBuilt Constructions
Proske Architects
Unley, Adelaide
Services
Branding
Graphic Design
Website Design
Signage Design
Social Media System
In an ode to the kindness and dedication of its namesake, Moncrieff House means to raise the bar for private medical centres in Adelaide. Leased by Hyde Park Medical Clinic, Neue Place were invited to create a complete brand experience for the new medical property.
A blue forms the foundational brand colour with consideration for its close ties to industry. Its warmth and vibrancy in tone allows the palette to remain approachable whilst comfortably sitting at the forefront of innovation.
Symmetrical and complimentary to the building facade, circles represent the coming together of varying medical professionals. Designed in alignment with the Hyde Park Medical Clinic, the mark ensures harmony between the two brands.
Design Features
Turnkey medical centre to meet healthcare needs
Indoor air control and natural ventilation
End of trip facility maximisation
Considerate of natural light
Promotion of efficient egress and ingress
Our custom website acts as a central place for the brand in it’s infancy, featuring building images, seamless interactions, considered messaging and multiple forms for collecting data from interested applicants.
www.moncrieffhouse.au
Generalised and targeted assets were created for the awareness campaign run through LinkedIn, Instagram and Facebook.
Moncrieff House is due for completion in mid 2024 with long-term first floor sublets still available for established medical specialists with aligned values. If this sounds like you, please get in touch with Hyde Park Medical Clinic to discuss your options.