A New York ambience in the heart of Kent Town

Sir Wallace Bruce Building

Discipline
Use
Architect
Builder
Renderings
Location

Commercial
Office / Consulting
Proske Architects
BluBuilt Constructions
MF Studios
Kent Town, Adelaide

Services

Branding
Graphic Design
Website Design
Signage Design
Social Media System

Inspired by the industrialist nostalgia of New York’s meatpacking district, the Sir Wallace Bruce Building blurs the line between heritage and contemporary to create a truly authentic experience.

Sir Wallace Bruce building business card

Widely tracked and stacked, the logo mirrors a typewriter aesthetic in reflection of both an early-century era and the place from which the building was inspired.

Design Features

Cohesive integration to nearby local heritage
Sensitive built form design to compliment streetscape
Maximised end of trip facilities
Multi-tenancy opportunities with building configuration
Curated to maximise solstice and natural elements
Glass walled staircase to facade for active egress
Surplus bicycle parking
Central building core for enhanced construction efficiencies
Naturally ventilated

Book page spread with photo of Sir Wallace Bruce Building and text

Sir Wallace Bruce building horizontal banner

Assets created for an awareness campaign run through LinkedIn, Instagram and Facebook for the acquisition of leasing leads and expressions of interest.

Amongst private SME, large organisations, and publicly listed companies, the project received significant interest in whole building take out offers.

Neue Place acknowledges the diverse cultures, histories, and ancestral connections of all First Nations people. We begin by recognising the Kaurna People, the traditional custodians of the land on which we work, and extend our recognition to Indigenous communities around the world. We honour their enduring relationships with their ancestral lands, waters, and cultures. We pay our respects to their elders, both past and present.