A New York ambience in the heart of Kent Town
Sir Wallace Bruce Building
Inspired by the industrialist nostalgia of New York’s meatpacking district, the Sir Wallace Bruce Building blurs the line between heritage and contemporary to create a truly authentic experience.
Widely tracked and stacked, the logo mirrors a typewriter aesthetic in reflection of both an early-century era and the place from which the building was inspired.
Cohesive integration to nearby local heritage
Sensitive built form design to compliment streetscape
Maximised end of trip facilities
Multi-tenancy opportunities with building configuration
Curated to maximise solstice and natural elements
Glass walled staircase to facade for active egress
Surplus bicycle parking
Central building core for enhanced construction efficiencies
Assets created for an awareness campaign run through LinkedIn, Instagram and Facebook for the acquisition of leasing leads and expressions of interest.